IPMA and Swagforce Team Up to Offer Apparel and Promotional Product Selling Solution for In-Plant Print Service Providers

Austin, TX, March 1, 2023– Swagforce, an Austin based promotional products e-commerce agency, and the In-Plant Printing and Mailing Association announced today a joint partnership to offer enhanced Swagforce services as a benefit to the IPMA members.

“We are thrilled to partner with IPMA to offer our Swagforce platform as a benefit which will help its members sell apparel and promotional products more efficiently to their customers,” said Swagforce CEO Dan Steinborn.

Through the partnership, Swagforce will offer its white label promotional products website and sales support to the IPMA members along with many added benefits. Signing up for Swagforce will either help improve the member’s current sales effort or help them launch a new service for their customers.

“We identified that many in-plant printers are missing out on a significant stream of revenue with apparel and promotional product sales,” said Steinborn. “Swagforce allows them to add this new service for their customers without a huge investment in technology, staffing or industry knowledge.”

“Our members have been asking us for years to come up with a solution for them to help increase promotional product sales,” said IPMA Executive Director Mike Loyd. “Swagforce is the exact partner we were looking for to offer this type of service to our members. We couldn’t be happier with this partnership and the new benefit we can offer our members.”

About Swagforce

Swagforce, a leading provider of white label promotional product selling solutions, is a division of pioneering e-commerce promotional products retailer, PrintGlobe. Founded in 1995 in Austin, Texas, PrintGlobe has supported the branding needs of Fortune 500s, printing companies, graphic designers, universities, government entities, and more than 100,000 small businesses.

About IPMA

Founded in 1964, the In-Plant Printing and Mailing Association (IPMA) is the only professional association dedicated exclusively to meet the needs of all segments’ in-house printers and mailers. The nearly 700 members of IPMA are managers and directors from in-plant printing and mailing facilities throughout the United States. IPMA is headquartered in Kearney, MO.

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For more information about Swagforce, visit or www.swagforce.com or contact Matt Barry at (866) 424-0020 x361 or matt.b@swagforce.com.

For more information about IPMA, visit www.ipma.org and follow IPMA on Twitter, Facebook, YouTube, LinkedIn and Instagram.

Boosting Revenues From Promotional Products

If your company uses screen printing presses to decorate apparel for groups within your community, your customers have probably already asked what other promotional products you could produce.

Often, attempts to fulfill these requests can be more time consuming than the job is worth. Instead of hiring a full time person to focus on choosing and selling promotional products, the promo-product experts at Swagforce can provide an efficient way for you to integrate promotional products into your sales offering.

Read More in the July/August 2022 Issue of Screen Printing Magazine >>

Swagforce Launches White Label Promotional Products Sales Solution for Creative Agencies, Print Service Providers, and In-Plant Printing Organization

Austin, TX, June 8, 2022– Swagforce, an Austin based promotional products e-commerce agency, is announcing the launch of their Swagforce platform to help creative agencies, print service providers (PSPs), and in-plant printing organizations to better integrate promotional product sales into their business. Swagforce supplies a robust white label e-commerce superstore website of branded merchandise and a U.S. based outsourced sales team to do all the work and help partners grow their bottom line.

“Swagforce provides a best-in-class outsourced sales solution bolted onto any full-service printer or marketing agency,” said Dan Steinborn, CEO of Swagforce. “Our partners will be able to capture significant additional revenues by leveraging the power of our entire value chain: our industry leading web platform, our customer service specialists, our graphic designers, our accounting experts, and, above all, our 25+ years of success in branding and promotional products.”

Partnering with Swagforce allows firms who don’t specialize in selling promotional products to feel confident in offering this complimentary service to their clients. A Swagforce website allows partners to showcase more than 10,000+ quality branded items through a continuously updated product catalog. The highly trained Swagforce sales team handles all the selling and customer service activities to make sure orders are sold profitably, produced to spec, and delivered on time to partner clients.

“Selling promotional products effectively requires these businesses to pull resources away from what they do best,” said Steinborn. “We want to help our partners drive more revenue to their top line in a way that is very efficient and profitable for them.”

Beyond the personalized swag superstore and outsourced sales team, Swagforce helps their partners accomplish this revenue growth through the following benefits:

• Improved order conversion rate driven by sales reps with years of experience quoting and closing deals.
• Improved customer lifetime value developed by leveraging remarketing technology and sales reps who excel at growing customer relationships and proactively cross-selling and upselling.
• Reduced order error rates and refunds accomplished through an efficient and accurate order management process that ensures the success of promotional products orders.

According to a 2021 study conducted by NAPCO Research and PRINTING United Alliance, 57% of PSPs listed promotional products as having a strong or moderate perceived growth opportunity for their business Promotional products had the third highest perceived growth opportunity of 12 segments listed. Swagforce aims to help these firms unlock that growth potential.

About Swagforce
Swagforce, a leading provider of white label promotional product selling solutions, is a division of pioneering e-commerce promotional products retailer, PrintGlobe. Founded in 1995 in Austin, Texas, PrintGlobe has supported the branding needs of Fortune 500s, printing companies, graphic designers, universities, government entities, and more than 100,000 small businesses.

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For more information about Swagforce, visit https://www.swagforce.com or contact Matt Barry at (866) 424-0020 x361 or matt.b@swagforce.com.